The idea that a woman in modern society can feel confident about her appearance and capable of success is apparently a foreign concept to the creators of Amy Schumer’s latest comedy film, I Feel Pretty. The film has faced some pretty harsh backlash from the release of its first trailer and I have to say, after watching the film, that it is absolutely deserved. This is a film which attempts to convince women to feel better about themselves and what they look like, but it doesn’t even believe in its own message.
If a self-proclaimed lover of the arts doesn’t acknowledge how pretentious the world of art can be, they just might be a total hack. As the winner of this year’s Palme d’Or at Cannes Film Festival, the event’s highest honor, Ruben Ӧstlund’s The Square is a dissection of the human conscience, served with a dose of mockery directed at the pompous attitudes of the artistic world.
As contradictory as it sounds, it’s difficult to make a film bad on purpose for the sake of parody. On top of needing to be cheesy and ironically bad, such a film needs to be genuinely well-made and well-written to boot. Films such as Airplane! (1981), This is Spinal Tap (1984), and Hot Fuzz (2007) are prime examples of a movie that’s made hokey and awkward on purpose. Similar to these films, Scott Sanders’ Black Dynamite (2009) is a parody of both action movies and the Blaxploitation films of the 1970s, which is not only completely self-aware in its ridiculousness, but has the quality to back it up.